Golden will be team leader for law enforcement, homeland security and personal security marketing and products
A leading marketing expert, Marcie A. Golden, has joined SDB Partners, the company announced today. Ms. Golden has wide experience in working with American, European and Middle Eastern companies, both large and small, and introducing new high technology products at the Federal, State and Local level. Her focus at SDB Partners will be law enforcement, homeland security and personal security products and marketing.
Among her many accomplishments, Ms. Golden has successfully introduced new technologies for homeland security and defense, including sales into large government organizations and law enforcement organizations.
She is experienced in working with national law enforcement organizations, supporting them at trade shows, conferences and in related market-related activities. In addition, Marcie is effective in working with security companies and security related trade groups. She was the lead marketing person for Elsag-Selex from Genoa, Italy (part of the Finmeccanica group) and helped Elsag earn its first large state contract in the United States. Elsag makes automated license plate reading equipment and, based on Marcie’s accomplishments, decided to create a U.S. manufacturing company to promote LPR in the United States. Elsag today owns more than 80 percent of the U.S. market for LPR systems.
Marcie’s knowledge of security technologies and her strong links to decision makers in government and law enforcement position her to help firms with exciting technology in these sectors.
Prior to her extensive work in the security sector, Ms. Golden was the lead marketing person for CBG Biotech, a start up company which designed and delivered solvent recyling systems into the hospital market. Marcie took the company from infancy to a strong market position. Today, the company owns more than 50% market share.
“It is a delight to bring Marcie to SDB Partners,” said Dr. Stephen Bryen, CEO of SDB Partners. “Marcie knows how to jump start business and create the vital connections to grow in this environment. Our entire team is pleased to have her on board.”